If any entrepreneur who decided to create a website on their own, more or less cope with this task, it is unlikely to develop a unique web design.

Web design is a type of design in electronic form. The main function of professionals is to provide the best possible information and implement an artistic design of the resource. In order to correctly perform all tasks, the designer must not only possess the skill to create images, but also the experience of modern electronic technologies. The resulting product as a result must have aesthetic qualities and have consumer properties.

In other words, web design – is created in a special way the structure of the portal, which has the original color design, through which provides ease of use of the portal and aesthetic perception.

Web Design Essentials

On how well will be designed electronic page, will affect the number of users and the reputation of the company. It is very important that the entire design fully reflects the activities of the company. For example, if the main task of the company – it is the creation of holidays, then their domain should look appropriate. While for the design of the resource, which is the representative “face” of the largest bank, the use of such bright, cheerful colors will be inappropriate.

 Often a huge number of projects use not just a single color design, but set all kinds of pictures. For example, on the pages of the online store of goods for animals everywhere and everywhere can be placed pictures of cats, dogs and other animals. It is also important that the design should not only correspond to the concept of the organization, but also visually attract the eyes of guests and cause a favorable position.

Recently, more and more popular is such a type of site, like flash. In terms of graphic design, it is quite a complex project, because it includes not only constantly sounding audio, but also animated images. It is believed that the resource designed in this way is more likely to be remembered by a casual user. Therefore, a growing number of owners are deciding to use this “live” design. The only disadvantage of this design will be that its creation requires a large financial outlay. In addition, it is very important to choose good professionals capable of creating a graphic image, after the first minute of viewing a page guest will not close the resource.

What a web designer does

A web designer draws the layouts of web pages, websites for companies, online stores, and designs interfaces for online services and applications. He can also create templates for email newsletters, come up with and draw Internet banners.

The work process of the web-designer looks like this:

• The designer receives data from the customer – why do we need the site, what task he has to solve, how it will work, which users will go to him. Also, the designer himself should ask the customer about his objectives, to understand exactly what he is doing and for what purpose.
• Creates an outline of the future site. At this stage they are more like a diagram, which specifies the location of the basic elements on the pages of the site and user scenarios.
• Makes a prototype of the site. The designer works on the aesthetics, finalizes user scenarios and approves the work with the client.
• Prepares the layout for development. So that developers can understand how the future site should work, the designer writes a detailed terms of reference. Also during the process, the designer stays in touch with the programmers, answers their questions and monitors the final result.

Which direction to take as a web designer

As a designer develops, he or she either delves into one area of web design, or learns to work on the entire product by applying knowledge from different areas.

For starters, we suggest paying attention to UX/UI design, motion design, branding and logo design,

UX/UI is interface design

And not only for websites, but also for applications and computer programs. In a separate article we talked about what interface design is and what skills you’ll acquire if you start studying this field.

Motion Design

Helps develop microinteractions – short animations on a website or in applications that appear as reactions to user actions.

Branding and logo creation

In addition to a good website, companies are asked to create a logo or corporate identity. To work in this direction, you need creativity and the ability to draw.

And some designers also become analysts, running A/B tests on finished products, interviewing users, asking questions of customers to make the product better.

Web design is constantly changing, with new directions and technologies appearing every year. Therefore, a designer needs to constantly update his knowledge – to look at what is more in demand now and what technologies have appeared, and also to understand several related areas in order to create modern products.