Top web design trends
In this article, we will tell you how to use interesting website elements that will help make your website not only attractive but also effective. But you should understand that these are just trends. They are suitable for someone, but for some resources, they will be an extra load on the site structure. What should be a stylish website? The main elements of a modern website are the following.
Hero image
The hero image is a big, nice picture (banner) that is placed in the slider. Most sites use photographs taken individually or buy ready-made works on special resources. On the one hand, the photo should not distract attention from the menu bar, but by itself, it should also carry certain content for the site visitor. In no case can it be a random image – you must carefully think over its subject and purpose, that is, what reactions and actions it should evoke from the user. Good photos sell better than well-written text (in some cases). This can be easily verified, for example, by testing the site in the version with and without photos. Their quality is also extremely important. With only low-resolution blurry photos at your disposal, it’s best to choose another stand-out strategy.
Increasingly, you may come across site elements that are a large image at the very top of the page, just below or just above the menu bar that points to subpages or certain sections of the homepage. A large image at the top of the page will correspond to sites with a vertical layout. For sites with horizontal layouts, it is better to choose other distinctive elements of the web page. An important technical aspect of photos at the top of the page is also that they have a positive effect on page loading speed and more often than usual slogans encourage the user to go to other pages of the site.
Animation and video
Site elements such as videos can better reveal the vision of the mission of the whole company and of the products separately. They allow the client to familiarize himself with the offer in detail without reading a single line of text. A moving image is processed by the brain up to 60,000 times faster than text, which is very useful given the average time it takes a user to decide whether to stay on a page.
Videos also have a huge impact on conversions – they increase conversion rates up to 80-90% and influence the final purchase decision. They also help the user to participate more actively in the presentation of content, recommend it to friends and share it.
A well-edited video, placed in a slider, that is, visible immediately after opening the page, can produce a “wow” effect. And this is exactly what we need.
Photos of goods
As already mentioned, the written word is increasingly being replaced by a photograph or a moving image. Giant high-resolution photographs are also popping up on websites to represent products and services. They help to highlight specific functions in an efficient and effective way. Figures can display, for example, numbers to which the descriptions of a given function are matched so that they can be quickly compared and analyzed.
Detailed photos
An alternative to very large photographs is detailed photography, which usually focuses on one property of a given product. They must be of the highest quality, it is better to choose photos that display goods from different interesting angles in order to demonstrate those properties of the product that are of interest to the client. People remember 80% of what they see and only 20% of what they read, so it’s worth taking care of the right photos from the beginning. For the sake of the experiment, browse modern sites of popular online stores. Each product, in addition to the description, has a large number of high-quality photos from different angles.
Short description
The style of the texts displayed on the page is also affected by photos. They must complement each other. Short, catchy slogans and exhaustive but specific product descriptions are the elements of web design that drive sales. They should focus on the presentation of the product or service itself, describe how this product can be used in life and what it can be useful for. When creating descriptions, you must know your target audience, cite their needs and interests, and use SEO principles.
Well-chosen fonts
It’s hard to believe that just a few years ago we had a small number of fonts available to make the text more appealing. Today you can find a huge variety of impressive fonts on the Internet. Companies want good recognition and visibility for their fonts.